A Meme Is Born: How Internet Jokes Turned 'A Star Is Born' Into A Hit


A Meme Is Born: How Internet Jokes Turned 'A Star Is Born' Into A Hit
The viral boom of "A Star Is Born" was not, in this case, manufactured by a single marketing firm. But its earnest, emotional trailer elicited a level of pre-release exposure that, in some cases, surpassed that of similar blockbuster movies with comparable marketing budgets.

October 10, 2018 at 01:32PM
"Continue" https://ift.tt/2A3xV45

Popular Posts