How Harley-Davidson's All-In Bet on Its Past Crippled Its Future

How Harley-Davidson's All-In Bet on Its Past Crippled Its Future
The Boomers are getting older, increasingly physically unable to ride or dying out entirely. And Harley's response — an electric bike called the LiveWire set to debut next year — isn't so much of a Hail Mary as it is a capitulation. It also won't be nearly enough.

November 12, 2018 at 07:43AM
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