The Story Behind 'The Grinch' And The Weirdest Marketing Campaign Of The Year
The Story Behind 'The Grinch' And The Weirdest Marketing Campaign Of The Year
"Shout-out to 'The Grinch,' shout-out Universal, shout-out to my agent," JaVale McGee told reporters on Halloween while wearing a custom-made Grinch costume. Which leads to one question: Why did Illumination choose to promote its latest kids' movie to a primarily adult audience?
November 14, 2018 at 12:42PM
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