The Phenomenal Failure Of Michael Jordan's Cologne
The Phenomenal Failure Of Michael Jordan's Cologne
Jordan's reputation as a person depends on who you ask, but he rarely puts his name on a bad product. "Space Jam" grossed $230 million at the box office on a $80 million budget. His Jordan Brand signature shoes are still a top-seller in the sneaker market. So what, then, went wrong with his cologne?
April 17, 2019 at 08:23AM
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