The Rolex Daytona Is the Most Expensive Wristwatch Ever Sold. What Makes It So Valuable?

The Rolex Daytona Is the Most Expensive Wristwatch Ever Sold. What Makes It So Valuable?
When it launched in the 1960s, the Rolex Daytona was no big deal. Today, it's one of the most-wanted models on the planet. What happened?

March 14, 2019 at 12:34PM
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